If you’re planning to buy or sell a used car online in Hong Kong, 28car (易發車網) is likely the first platform that comes to mind. Besides its long history of over 20 years, 28car is the largest used car trading website in Hong Kong, offering a vast selection of vehicles, including motorcycles, auto parts, and even license plates.

Kwiksure provides a detailed guide for newcomers to 28car, including how to list a vehicle and how to increase its attractiveness.

28car Used Car Website - Registering as a Member

Step 1: Click on the top right corner "立即登記" (Register Now) to sign up as a member.

Step 2: If you are selling privately, select "私人登記" (Private Registration).

Step 3: Enter personal information including email, contact name, display name, and contact phone number. After registration, the system will send a login password to your registered email account.

28car Used Car Website - Uploading Your Listing

Step 1: After successful registration, select "刊登私人賣車" (List Private Car Sale) from the top left corner of the homepage.

Step 2: Choose the type of vehicle for sale, including make, model, seating capacity (including driver's seat), engine displacement, transmission system, manufacturing year, brief description, price, contact name, and preferred contact method (phone number or email).

Step 3: The description field offers pre-set common terms that you can select as needed.

Step 4: Upload photos, with a maximum of 5 images allowed. You can perform simple edits like rotating, adjusting brightness, and obscuring license plates.

Step 5: Choose the obscuring method for the license plate.

Step 6: After uploading, you can add photos, adjust the price, and set the listing as sold from the bottom left corner. Note that once a listing is published, it cannot be deleted by yourself; you need to contact 28car customer service for assistance.

How to Increase Listing Attractiveness

Complete Information

Provide detailed information including model, year, engine displacement, mileage, and any additional features like sound systems to attract buyers.

Multiple Angle Photos

 Since only 5 photos are allowed, ensure you cover various angles such as front, rear, interior, and rear seats.

Set a Reasonable Price

 Research similar listings on 28car and adjust your price based on your vehicle's condition to avoid deterring potential buyers with an overly high price.

How to Remove a Listing

Once a listing is published on 28car, it cannot be deleted by yourself. You need to contact 28car customer service for deletion. You can only modify vehicle information, add photos (within 3 days of listing), and mark the vehicle as sold. Once marked as sold, contact details will be hidden automatically.

Common Scams in Used Car Sales

Mileage Tampering

Lower mileage can increase vehicle attractiveness, but altering mileage is illegal and has led to convictions in the past.

Handling of License Plates

Be cautious with license plates as they can be used for loans or collateral. Ensure you deal with reputable dealers.

Part Swapping

Ensure the condition of all vehicle parts, as unscrupulous sellers may replace original parts with cheaper alternatives before delivery.

Low-Price Scams

Scammers may advertise vehicles at below-market prices to lure buyers. Always inspect the vehicle and verify documents before committing to a purchase.

Negotiation Tips on 28car

Negotiation is common in used car sales. Sellers often price cars slightly higher, expecting buyers to negotiate. Buyers should inquire about price flexibility and research comparable listings. For a more significant discount, showing genuine intent to buy immediately can persuade sellers to lower the price.

Differences Between 28car Website and Facebook Groups

While 28car is a well-known used car trading website, several Facebook groups like "28car汽車買賣" and "28car 二手車交易現場" exist. These groups allow listing without registration, but may have less visibility compared to the main website. Facebook groups are a convenient option for quicker listings but can be less organized.