The Professional Insurance Brokers Association Limited (PIBA) is an approved Insurance Broker Body by the Insurance Authority of Hong Kong under section 70 of the Insurance Companies Ordinance. In order to be an authorised Insurance Broker in Hong Kong a company must be a member of PIBA (or the Hong Kong Confederation of Insurance Brokers). As it states on the organizations logo PIBA was established with the ambition "To Serve and Protect". 

Operating as an Insurance Broker places a special responsibility on an organisation. Being an Insurance Broker means a person "carries on the business of negotiating or arranging contracts of insurance as a 'representative' of the policyholder". This is significant since historically insurance agents arrange most personal insurance in Hong Kong and agents are 'representatives' for Insurers. 

The Professional Insurance Brokers Association Limited 
Room 2507-08, 25/F, China Insurance Group Building,
141 Des Voeux Road Central, Hong Kong